How Optimizers are turning technology and budgets into measurable growth.
According to the HubSpot State of Marketing Report 2025, 68% of companies say their biggest challenge isn’t generating leads; it’s connecting marketing, sales, and data under one strategy. That is where the real digital growth challenge begins.
Over the past few years, businesses have increased their budgets for technology, automation, and marketing teams. Yet, as McKinsey & Company (2024) reports, seven out of ten companies still fail to turn that investment into sustainable growth.
The issue isn’t how much you spend; it’s how you focus.
From movement to growth
Industries such as Fintech, Real Estate, Banking, Education, and Technology have already moved past the digital adoption phase.
Their new challenge is not to “be digital” but to make their digital ecosystem work as one integrated growth system.
We see it every day: powerful CRMs used only as contact lists; campaigns that attract leads but never reach sales; and automation workflows that never close the loop. The HubSpot ROI Report 2024 found that companies fully integrating their CRM increase conversion rates by 35% and cut acquisition costs by up to 28%. Real efficiency doesn’t come from spending more; it comes from making every tool, team, and channel work together.
The three pillars of efficient growth
Growth with impact isn’t about doing more.
It’s about making everything work better.
Companies that scale sustainably master three pillars:
- Strategy: clarity about who they are speaking to, what message matters, and the value they deliver.
- Automation: intelligent workflows connecting attraction, nurturing, and closing without friction.
- Technology: using the full CRM or integrator as the operational core, not just a reporting tool.
HubSpot (2025) data shows that teams with advanced automation processes achieve 53% higher close rates than those relying on manual tasks.
Efficiency is born when strategy, technology, and data align.
Proof that integration drives performance
The impact of digital maturity is measurable. A Boston Consulting Group (2023) study revealed that companies with advanced digital integration grow 1.8 times faster in revenue than their peers..
In addition, Harvard Business Review (2023) found that businesses using purposeful automation reduce their time-to-market by 30% and boost team productivity by 25%.
The evidence is clear: organizations that optimize outperform those that simply increase spending.
When everything connects: real impact
At Tree Digital Growth, we work with companies that already have budgets, teams, and technology in place; organizations that want to turn that movement into measurable results.
In Fintech, we have helped partners grow 7× while optimizing 60% of their digital investment.
In Real Estate, we built automated flows from attraction to closing, increasing qualified leads by over 40%.
In Banking and Education, personalized journeys and audience segmentation improved conversion rates by more than 25%.
This is not luck or isolated success; it is a method.
A system where strategy, automation, and performance work together and where our revenue-share model ensures that if it doesn’t close, we don’t win.
Using 100% of your CRM: the Optimizer’s advantage
Only one-third of companies use even half of their CRM’s capabilities, according to HubSpot (2025).
That means two-thirds operate with fragmented data and incomplete visibility.
When your CRM becomes the heart of your operation—integrating marketing, sales, and service—every action becomes traceable and every interaction turns into learning.
That is where marketing stops reporting and starts generating growth.
Growth with purpose
Growing with impact is not about luck.
It is about method, focus, and execution.
The companies leading their industries today are not the ones spending more; they are the ones connecting what they already have.
They automate with purpose, optimize what matters, and turn data into decisions.
These are the Optimizers: organizations that already have the investment, the team, and the technology, but now demand performance.
Conclusion
Real transformation happens when investment stops being a cost and becomes a system that learns, predicts, and scales.
The companies mastering that model are defining the pace of their industries with clarity, focus, and technology that drives results.
At Tree Digital Growth, we believe technology only matters when it creates measurable impact. That is why we combine strategy, automation, and performance into one growth system.
If your company is already investing in digital but wants stronger ROI and efficiency, start with a Digital Performance Diagnosis.
It is the first step to turning your investment into sustainable impact.
Sources:
- HubSpot (2025). State of Marketing Report 2025.
- HubSpot (2024). Annual ROI Report.
- Boston Consulting Group (2023). The Digital Value Gap.
- McKinsey & Company (2024). Fintechs: A New Paradigm of Growth.
- Harvard Business Review (2023). Why Adaptive Companies Win.
Your company is already investing in digital, but not growing: the problem isn’t investment, it’s focus.